Tech Academy Blog | Dispatches from the front lines of the software developer boot camp world

Tech Academy Blog

Dispatches from the front lines of the software developer boot camp world

The Metrics Society: The IoT and its Role in Marketing Automation

Gartner predicts 26 billion devices will be connected to the IoT by 2020. ABI predicts 30 billion devices will be connected wirelessly. The 2015 UK budget puts aside £40,000,000 for research into the Internet of Things. The completed scenario calls for people, animals, and products to be tagged with a unique IP address. New versions of IP are under development to answer to the Big Data issues involved with the IoT.
The Internet of Things is no more an endgame then the internet itself, but it is a foreseeable future. It may lead to the interconnection of every card-carrying human on the planet. It may lead to civilization and everything it produces locking into a quantifiable, accessible network and perhaps, an over reliance on a complex automation. The IoT will lend to breaches in security and compromised personal privacy. It is science fiction becoming a reality.
The only sure bet is that it will be extremely beneficial to marketing practices and the generation of quality leads through the use of socio-environmental analytics. The primary benefit will be the perfection of marketing automation.
An example: Watchmaster is a hypothetical company that manufactures middle to high-shelf wrist watches. The product is integrated with smart technology, powered by a low-functioning OS. It displays the weather, time, and other personalized information. It is a fitness tracker and a heart rate monitor. But most importantly, it is connected to the internet.
The information recorded by the watch is stored online. The records are then viewed by the watch-wearer through an application that presents the results as easy-to-read schematics, it logs times into a calendar, it recommends new routines, and so on and so forth.
But what other information could it be sending and to whom?
The most practical application is automated troubleshooting solutions. The watch malfunctions and the error is automatically reported to the manufacturer’s server. The error is then processed and measured against other errors sent from other watches. That specific class of error is then reported, filed, and quantified so that the problem can be easily analyzed by the programmers who would then mend the program and remotely fix the broken watch. The patch would be in place and any future errors of that class would be automatically mended. An apology message would be sent to the watch wearer. Feedback would be instantaneous.
Excellent. But it doesn’t end there.
Because of the nature of smart technology and its close proximity to the user, the list of quantifiable observations is endless. Therefore, the marketing response is limitless. The watch isn’t working and the watch wearer has realized this. The wearer is responding. Where is the wearer? Where does the wearer go? What is the wearer’s heart rate? Is the watch removed? How often does the wearer check the watch to see if it’s working again? Then, once the problem is fixed, all of same questions can be asked and the answers can be compared and analyzed.
Eventually, the analytic model will be completely automated:
•Information is collected from tangibles
•Statistical analytics
•Energy usage and practical usage
•Marketing analytics
This cycle would repeat for every unit sold.
Every car, head of cattle, light bulb, and door knob. Perhaps, every child born. A complete picture is formed. The results are filtered and repetitive task are fully automated to drastically reduce the chances of human error. Will it become a dystopian nightmare or a marketers dream? Or does one hand lead the other?

Written by Davis Van Luven, Tech Academy Instructor

The Tech Academy Podcast, Ep. 11: Mounir Shita

This week on The Tech Academy Podcast, Erik interviews Mounir Shita, a professional in the AI field, in one of our most interesting episodes!

Mounir Shita is the CEO & co-founder of Kimera Systems, an AGI (Artificial General Intelligence) company. "Kimera Systems, Inc. is the developer of Nigel™ – the world’s first human-like artificial intelligence technology that makes networked “smart” devices intelligent." (Source

In this episode, Erik and Mounir start with the basics of "What is AI?" and creating a general theory of intelligence in order to develop AI systems. Mounir compares his company's scientific approach to developing AI vs. the more common engineering approach, talks about the current hype around AI in the media, shares why AI is his passion, and so much more!

Learn more about Kimera on their website:  

Coding Basics for the Absolute Beginner

We all have to interact with technology - and for many of us our jobs depend on it. Gone are the days of computers not being ‘your thing’. With technology becoming integral to almost every industry, a basic understanding of how computers and technology work is necessary for success.

As the creators of one of the most successful software developer training schools in the world, we have learned quite a lot about how to break the subject down to the learner. We believe technology is for everyone, and we are removing the barriers to entry that have stopped people from really being able to understand and use technology.

Most technology training makes the mistake of assuming some prior knowledge of computers, which leaves room for misunderstanding. We wrote these books to handle that problem.

We are releasing four books. One is a dictionary, and three are practical books that teach you how to program computers.

These books include:

  • Technology Basics Dictionary

  • Learn Coding Basics in Hours with Python

  • Learn Coding Basics in Hours with Small Basic

  • Learn Coding Basics in Hours with Javascript

The Technology Basics Dictionary is for everyone - from the absolute beginner to the experienced pro. Those new to the subject will be able to clear up all the confusion and mystery from the subject; those already familiar with technology will gain the ability to explain complex concepts to others in simple, clear ways.

‘Learn Coding Basics in Hours’ is a series of books written for the absolute beginner who is interested in learning how to code (coding means programming computers to perform tasks).

With the Technology Basics Dictionary and any (or all!) of the training books, you’ll gain a basic understanding of how computer programs work and learn how to write simple code in no time!

Join us in celebrating the book launch Friday, November 17 at Concordia University! Attendees will receive a coupon for 50% off each book!

At this event, Tech Academy co-founder  Erik Gross will be delivering a Tech Talk on “How to Break into the Technology Industry”. This talk will address the potential paths one can take to break into the tech industry. These three paths are: self-teaching, attending a specialty training program or boot camp, or pursuing a college degree.

Each path comes with its own set of pros and cons, but any one you take will have roadblocks. During his Tech Talk, Erik Gross will address the potential roadblocks you might meet and share tools to help overcome them. Tools that he’s learned through many years of working as a software developer.

The technology industry changes fast. If you don’t have a solid foundation and a genuine understanding of the tools that are in demand today, you could be left behind.


Date: Friday, November 17

Time: 1pm - 3pm

Location: Concordia University, George R. White Library

Refreshments: A catered lunch with sandwiches, appetizers, coffee and tea

For more details on this event visit!

The Tech Academy Podcast, Ep. 10: Johnny Reiser

On this week's episode of The Tech Academy Podcast our host Erik Gross learns about life as a Senior Quality Assurance Engineer with guest Johnny Reiser!

Johnny and Erik talk about our guest's entry into the tech world 20 years ago at Microsoft, what helped him go from a "contract cowboy" to landing a permanent position as a QA Engineer, how is martial arts training helped his tech career — and much more!

Be sure to stay tuned for Jack's Helpful Tips if you're an aspiring developer or junior developer! This week's tip will help you to continually grow as a software developer and perpetuate your success.

If you enjoy The Tech Academy Podcast please rate, review and subscribe on iTunes!

Breaking the Code: A practical workshop removing the mystery from technology

We all have to interact with technology - but for some of us our jobs depend on it. If your job involves finding technical professionals, assessing technical job skills, matching candidates to job requirements, etc., this workshop is for you!

The Tech Academy offers targeted professional training, created with your needs in mind. In this popular workshop, you will learn from technology industry experts:  

- Fundamentals of how computers and programming work 
- The types of tools that all developers need to know, and how to map a candidate’s skill set to those tools 
- How software is actually made in a modern software development shop, and how to really understand what technical hiring managers are asking for 
- What all of those confusing acronyms and terms really mean

The technology industry changes fast. If you don’t have a solid foundation, and a genuine understanding of the tools that are in demand today, you can be left behind.

Attend our practical, one day workshop. This interactive, comprehensive class covers all of the data above, and has extensive Q&A time as well. You will have an opportunity to get all of your questions answered.

Date: Wednesday, Dec 13
Time: 9am - 4pm
Location: BESThq
12745 SW Beaverdam Rd, Beaverton, OR

Here's what our attendees have to say about the workshop:

"This workshop was amazing! Starting with only a base knowledge of tech, in a few hours my tech vocabulary and skill set is greatly improved. Well worth the money. The instructor explained and answered all questions without judgement." - M. C., WorkSource Vancouver 

"Incredibly engaging! The answers to the majority of my questions that have gone unanswered (usefully) in the past year, have been answered." - M. A., VanderHouwen & Associates

"I found this interesting and very useful. I am a Career Specialist for the Reboot Grant which is for I.T. & manufacturing. I feel I now have a better understanding of developers and coders." - S. M., Reboot NW

"As someone who is responsible for guiding prospective career tech folks through training and into employment, this training was critical in helping me to better grasp many industry concepts. Erik is extremely knowledgeable and I find myself only wanting to learn more from here." - J. M., WorkSource Vancouver

Register now to reserve your spot as attendance will be limited!

Sign up & find out event details on our Meet Up page!

The Tech Academy Podcast, Ep. 9: Brett Tramposh & Angela Enloe

We have another special episode of The Tech Academy Podcast featuring guest host Hannah Patterson!

This week, Hannah sits down with Angela Enloe, IT Director for XPL Logistics, and Brett Tramposh, Dev Team Manager for a fleet management software company. We hear about the pair's experience working in QA, meet-ups in the Tech Industry, and much more! They also share some great career advice that anyone can use in any industry. 

As always, Jack Stanley closes our episode out with an important tip about the importance of work-life balance and how to work towards it.

Stay up to date with The Tech Academy Podcast by subscribing via iTunes, Google Play or Stitcher

Top 10 Tech-Inspired Halloween Costumes

In celebration of Halloween, the day we can show off our nerdy side with no holds barred, we’ve put together a list of our 10 favorite tech-inspired costumes! From our favorite childhood games to clever word-play, this list is sure to get you excited for tonight's Halloween fun and leave you ready to start planning next year's costume!

Playable Pac-Man

Source: Russell Luzinski,


GitHub Octo-Kitty

Source: Ryan Lanciaux via Twitter


Google Chrome Icon

Source: Pinterest


FireFox Logo